How to write a press release about our company changing names?

Hi there,
I’m an intern at a Chinese company and they want me to write a press release about the company changing names. What happened is their name is very similar to another popular name so they where forced to switch… how do I spin this change in the companies favor? What things should be addressed?

Any advice would be greatly appreciated.
PS you rock!

you can e mail me if you still need some thoughts on this.