I’m helping with a school play. We’d like to get more media coverage than a tiny listing in the newspaper.

On average, how many Different press releases should we expect to send out before we get someone to write about our show?

How many newspapers should we plan to contact?

Your question is not clear. Are you publicizing and event or are you reporting on the event? Are you looking for a critic to come write about your show?

If you are publicizing and event: Get it to as many community calenders papers as possible. All the need to know is the Who, What Where, When

If you are sending it out to get some one to write about you: Send the releases with the w’s to as many many theater papers/editors/reporters as possible.

If you looking for a critic to come: Find a local critic that would care and invite S/he