How Do I Write a Press Release?
A friend and I created a new site, and it’s been recommended to us that we write a press release and put it up on sites like pr.com
It’s a website for positive news, and our aim is to make the world a better place. http://www.notnegativenews.com how would you go about writing a press release for that site? (linked because I can’t describe what the site is as well as I’d like)
What sorts of things should I include?
Here are some tips for a Good PR:
1. At the top of the release, include a contact person’s name, phone number, and email address, as well as the URL of your website.
2. Make the topic timely. Find a way to piggyback your product or service onto something that’s currently making news.
3. Don’t forget the Five W’s. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don’t find the information there, they won’t read any further.
4. Keep it short. A press release is a teaser to get the media interested in your company. Say what you need to say in 400-500 words. If reporters want more information, they’ll contact you.
5. A picture is worth 1,000 words. If you’re promoting a product, have high-resolution (300 dpi) images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.
When it comes to press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically cover your market or industry.
Keep in mind that press release distribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate responses, and continue to receive a trickle of responses for months to come.
Lastly, press release writing and press release distribution should be a cornerstone of your marketing and advertising efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases.
For more on Press Release Writing & Distribution check the link below :
Here are some tips for a Good PR:
1. At the top of the release, include a contact person’s name, phone number, and email address, as well as the URL of your website.
2. Make the topic timely. Find a way to piggyback your product or service onto something that’s currently making news.
3. Don’t forget the Five W’s. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don’t find the information there, they won’t read any further.
4. Keep it short. A press release is a teaser to get the media interested in your company. Say what you need to say in 400-500 words. If reporters want more information, they’ll contact you.
5. A picture is worth 1,000 words. If you’re promoting a product, have high-resolution (300 dpi) images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.
When it comes to press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically cover your market or industry.
Keep in mind that press release distribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate responses, and continue to receive a trickle of responses for months to come.
Lastly, press release writing and press release distribution should be a cornerstone of your marketing and advertising efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases.
For more on Press Release Writing & Distribution check the link below :
References :
http://www.dzesire.net/press-release-writing-service/