Advertising Plays a Vital Role To Your Business
Advertising plays a vital role in the success of a business, product or service. Various forms of advertisement have different impacts on different kinds of niche and market. Choosing the best and suited mode of advertisement for your product, or service is a smart move.
Although advertising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.
Writing an Ebook or creating Articles can be done easily. These lessen expenses that may be incurred. There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. These strategies will only require a few hours of your time each week. It also helps generate traffic to your site.
Articles
Articles do not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.
Blogs/RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.
Press Releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories.
Search Engine Optimization
Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, that creates back links pointing to your site.
Free Ebooks and Reports
By writing and giving away free Ebooks and reports, you give visitors an incentive to visit your website.
These five strategies have been used by Internet marketers to achieved high returns for their products or services presented.
Moreover, another way of promoting your business or site is by using Pay per Click (PPC), though it may require expensive transactions.
What is PPC anyway? Pay per click search engines also known as Pay per Ranking, Pay per Placement or Pay per Position provides web site owners the opportunity to buy their way to better positions on search results pages. Pay per click advertising on search engines allows you to choose keywords you would like your site to appear for when a search is performed.
A very important point to keep in mind with Pay per Click (PPC) is you must test, test, and test some more. Don’t start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.
The Pay per Click Guide provides an overview of several pay per click programs on offer. Each program is reviewed using the following four criteria:
o Price
o Traffic
o Interface
o Extras
One of the main appeals of PPC is the level of targeting available to advertisers. PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.
From the user point of view PPC advertising is not easy to come to grips with initially but will reward those marketers that spend the time learning to use the system and optimize their campaigns.
Costa Dedes
http://www.articlesbase.com/online-promotion-articles/advertising-plays-a-vital-role-to-your-business-81475.html
hey i need help my business plan :: give your opinion or try to help me?
Executive Summary:
1. Applicant/Company Information
-Name: Design coffer shop
-Address:132 Cedar Grove Rd, Ruckersville, CA 90324
-Phone: (909) 834-3434 Fax: 904.326.1039
-Contact Person: Evelyn Reyes
-Business Structure:
Sole Proprietorship
- Banking Information:
Bank: Wells Fargo Bank
Address: 3035 Van Buren Blvd Riverside, CA 92503
Phone: (951) 351-3402
Contact: Erica Smith, Financial Services Manager
-Anticipated Start Date:
Design coffee shop it well began operations in November 2009, and we going to prepare the plans to undertake a small expansion. As soon as possible after the scoping plan approval.
Brief outline of your business concept:
Design coffee shop is company involved more greatest the originally coffee shop. It providing graphic design and marketing communication services. it not provide big business . It just likes a small business
Every day, millions of Americans wanted to sit down and enjoy the smell cup of coffee and lay back & see the background artwork from graphic design artist.
"A person had dreamed to spend more than 50 cents for a cup of coffee. A few years, now they glad to pay $1 to $4 for their cappuccino, mocha latte or vanilla ice blended drink." The specialty-coffee business is growing at a healthy pace.
The completive the Starbucks, The Coffee Bean, Pet’s, Dietrich’s and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans’ coffee preferences have broadened and matured, many are asking for more from their design coffee shop.
We offer high-quality products in an upscale environment. Furthermore, our high-profile location in San Bernardino provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week.
Vision and Mission Statement
The design coffee shop will become the more like small museum. We will serve a perfect product at a very reasonable price. We will also be a meeting place for graphic design artists and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process.
Our primary goals over the next year are:
1. Secure financing for start-up of at least $10,000 for space and equipment.
2. Renovate our space in Old Town.
3. Acquire equipment necessary for business, i.e. coffee pot, cappuccino machines, blenders, etc.
4. Make agreement with coffee distributors, and bakery vendors.
5. Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor)
6. Open for business and become the foremost coffeehouse in the area.
MARKET OPPORTUNITY
Marketing will play a vital role in the success of small company is java net because they will put some our advertising, I not want exert gate too much our company. it something sample for customer to understand. It only one or two location be. The design coffee shop is our target market is mostly student. Because it when come student they wanted to sit back and relax. Design coffee shop going to be locate one of San Bernardino.
Ownership
The Design coffee shop is a general partnership between Lisa and Sandy Mason. Each partner is equally involved in operation and management of the shop, each to her own abilities.
Location and Facilities
The Design coffee shop is located in the Old Town section of San Bernardino, California. We currently own the building we will occupy, though painting and renovation are sorely needed.
Products and Services
Description of Products and Services
The Design coffee shop will offer high quality coffee, tea, hot coca, and cappuccino, at a very reasonable price.
We will also sell homemade cookies, brownies, and doughnuts, also reasonably priced.
Key Features of the Products and Services
All drinks will be made with filtered water and the highest quality ingredients we can get.
Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over the drink. Cappuccino and hot coca will have whipped cream toppings as well as the option for candy sprinkles. Cookies will have the option of a chocolate or caramel dip and sprinkles.
We will offer designer flavored cream and five kinds of sweetener, i.e. sugar, honey, Equal, Splenda, and Sweet-n-Low. Cream and sweetener is at no extra charge.
Production of Products and Services
We will use only filtered water and will brew our coffee in commercial coffeepots that will be thoroughly cleaned between uses.
We will bake cookies and brownies in our own on-site oven from proven recipes, daily.
Future Products and Services
Within the next three to five years we expect to branch out into catering and offer homemade pies, whole or by the slice.
Comparative Advantages in Production
Our low overhead and cheaper pricing will be the key to our success.
Industry Overview
Market Research
There are other businesses that serve only coffee in our Old Town.
Size of the Industry
Nationally, the coffee shop industry is quite large, but in somewhere, there are more. Key Industry
Trends
This industry is booming at the present time, there is a trend toward small cozy places and away from the large generic chain.
Industry Outlook
The coffee business does not show signs of slowing down. With new innovations such as flavorings and additives, it should continue for some time.
Marketing Strategy
Target Markets
Our target market is a artist and writers who need a nice quite cozy place to think and do their work.
Description of Key Competitors
Of the three coffee shops in the area, one is a large chain with a very expensive product, one is really a home-style restaurant, the last one, and our biggest competitor is an antique store with a "tea room".
Analysis of Competitive Position
Our pricing strategy and comfortable atmosphere will be the key to our success. None of the other shops in the area can offer this.
Pricing Strategy
We will offer three sizes of drinks, small $1.00, medium $1.50 and large $2.00.
Our cookies and brownies will sell for $1.00 each.
Promotion Strategy
We intend to advertise in the local newspapers and offer a "frequent drinkers club" discount to our best customers. We will also send out ads via direct mail, which will include cents off coupons.
Management and Staffing
Organizational Structure
Our organizational structure will be a simple pyramid style with the owners putting in as much work as the employees.
Management Team
April and Arlene will share management and supervisory responsibilities equally. Arlene for the morning shift. April for the afternoon shift.
Staffing
We will hire two busboys and two waitresses; these will be recruited from the local high school.
Labor Market Issues
In this area there are many high school students looking for work, part time or full time, we want to fill that need.
Market Risks
The main risk is monetary. The area may not be ready for a place like ours and we may not do a great business.
Implementation Plan
Implementation Activities and Dates
1. Begin building renovation 12/08
2. Complete renovation 2/15/09
3. Begin preliminary advertising 2/15/09
4. Purchase and setup equipment 2/15/09
5. Open for business 5/1/09
Financial Plan
Balance Sheet
Current Assets:
Building $150,000
9 computer $10,800
Furnishings $5,000
Equipment $5,000
Cash
Arlene $5,000
April $4,500
Accounts Receivable
None
Inventory
Coffee $1,000
Tea $500
Other Assets
Cups $3,000
Total Current Assets
$182,800
Liabilities:
Accounts Payable (monthly)
Water $200
Phone $150
Electric $500
Donut Vendor $1,000
Warehouse Club $1,000
Coffee Distributor $1,000
Wages $5,000
Advertising $1,000
Taxes Payable
Property Taxes $500
Employee Taxes $2,000
Operating Loans Payable
Startup Loan $500
HP Design jet Z2100 Photo Printer series- models $ 97
Total Liabilities
$12,947 on going per month
Projected Income
March 05
Coffee $6,000
Tea $2,000
Cookies $1,500
Donuts $2,500
Misc. $4,000
Total Income for March
$16,000
Total Projected Net Profit (Cost/Benefit)
$3,150 for March
This would assume 20 pots of coffee sold a day, plus an assortment of other items. This also assumes the market will not increase or decrease due to weather or economics. This would be an average month.
my major is graphic
design i don’t know how making business plan] i have the layout
just email me evelynreyes12@yahoo.com
you want see it
this for my class project
OK, you’re on the right track, but you have GLARING spelling and grammar problems. This reads like someone who has only been speaking English for 3-5 years.
For example:
"Design coffer shop" under the "Name"
"Design coffee shop it well began operations in November 2009, and we going to prepare the plans to undertake a small expansion." Instead of "Design coffee shop will begin operations in November 2009, and we going to prepare the plans to undertake a small expansion." You might even try "Design Coffee Shop will begin operations in November 2009. Plans also include undertaking a small expansion with 6-8 months of beginning operations."
Also, what do you mean by "an assortment of other items" as part of you monthly income? Are these the cookies and donuts, or will you be selling the art as well?
You have Employee Taxes, but what about Employee payroll?
Where are you getting your start up capitol for renovations?
Do you money set aside for Rent?
Where in the country is this shop going to be? This will greatly affect your income and expenses.
References :
Spend some time in non-Starbucks coffee shops to see what brings that clientele in. Catch them in line and offer to buy there coffee for five minutes of their time. Another suggestion is learn how to make extremely strong coffee that isn’t bitter. This will appeal to your just stopping in for a caffeine rush. You will have to experiment, but a touch of salt kills the bitter taste of extremely strong coffee. Some people use the shops to gather, I personally want to get wired. Great job on the plan so far.
References :