Press release
Duration : 0:1:31
EditPro-How to Do a Press Release (2)
By admin in Writing Press Releases
Jul
13
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How To Fill Out A Press Release For The First Time
By admin in Writing Press Releases
May
2
http://tr.im/zeMp ~ This video will take you quickly through the steps to creating your first press release. The steps are different for each press release and article site, but the idea of writing content and getting it on the web for prospects to find your offer is the same.
Duration : 0:7:11
How do Isend a press release?
By admin in Writing Press Releases
May
1
I have a press release written, but im too much of an amateur to know where to send it. Trying to get Bay Area newspapers.
The most important question: is the content of the release really news or is it ad-sy? Why should their readers (viewers, listeners) be interested? What’s in it for them? How would someone benefit from this information? Depending on the nature of the release, your business and what audience you’re trying to reach, it’s going to differ on what reporter you’re contacting.
Reporters get hundreds of news releases every day from PR firms, corporate pros and others, not to mention, the follow-up calls from people asking if the release got through OK. All of this on top of trying to meet a deadline. The last thing you want to do is waste a reporter’s time. If it’s not news and sounds like an advertisement, they’ll toss it in a heartbeat.
It’s usually harder to get something in the larger mainstream media such as the San Francisco Chronicle. Half of the stories usually come from wire stories written elsewhere. Don’t forget that there are weeklies, alternative publications and independent media that are also good targets, if appropriate.
Once you’ve identified the right targets, you’ll need to know how they like to receive information (phone, fax, email). Most prefer fax, since it’s the least invasive, but knowing their preferences goes a long way.
Just remember that media coverage of your release is never guaranteed. If you have a manager that has high expectations, you’ll want to manage them. The only way you can guarantee something to be printed about your company is if you buy an ad.
To locate media outlets in your area, you can always use the Yahoo! directory and look under News/By Region. That’s the most cost-effective way to do it. Online media databases and paid newswires can be expensive.
What free Software would you use to Design a Signature for forums?
By admin in Forums
May
1
Ok. Everybody who ever goes to Forums will see really awesome signatures and i was wondering what soft ware could i use to create some of my own. Also if possible if there are tutorial videos or some advice would be greatly appreciated.
Free online Signature Generators…
http://www.signaturegenerator.net/gmail.php
http://www.mylivesignature.com/
You could so your own with any good graphics editor…
HP Creative Studio: http://h30393.www3.hp.com/printing/app/us/en/frame_autumnbounty-landing.aspx?jumpid=em_r11400_us/en/hho/IPG/ipg20_cpt_em_hpn_1695&hhosnl=hpn_1695|754342|5B6843994A88BFA0|F2F8C3A3EA42CEAA14BCEC1E6AC241B6
Online Photo Editors:
https://www.photoshop.com/express/landing.html (PhotoShop’s Own Online Editor)
FotoFlexer – The world’s most advanced online photo editor: http://fotoflexer.com/
http://www.onlineimageeditor.info/
Splashup: http://www.splashup.com/
Phoenix: http://aviary.com/
Ron
The Art/science of Writing a Winning Resume
By admin in Writing Press Releases
May
1
The subject of good resume writing has never become obsolete, and in today’s tough job market, it is smart to get the process down to an exact science.
Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume.
However, easier doesn’t always mean better. In fact, resumes have gotten longer – in some cases, three pages and beyond.
Do PR people have more responsibilities? Or, are word processing programs making it easier, faster and cheaper to write and distribute lengthy resumes? Or, are long-resume writers likely to be long-winded in person?
Good press releases
Follow the basic principles of journalism – who, what, when, where and why. That means, short, substantive sentences that actually convey facts.
The two-page rule still applies.
“Chronological” format (titles, company names, job descriptions listed in date order) is the preferred format. However, people with many years of experience often opt for the more abbreviated “functional” version.
Arial and Times Roman are the recommended fonts. Exotic fonts are distracting and hard to read. Be font consistent throughout.
Keep bolding, italicizing and underscoring to a minimum. They are generally reserved for sub-headings which include company names, titles and dates. Use underscores for references to publication titles, quotations and such.
Use one-inch margins top and bottom, and at least half-inch margins left and right. It’s better to have more white space than too many words.
Job and/or career objectives are okay when career direction is not obvious from reading the resume. Career summaries and highlights are also OK.
Avoid the “cutesy” approach. No gifts (like a chunk of Brie with a note inscribed to “The Big Cheese”), stunts (balloon/flower deliveries), teasers (telegrams delivered, saying on it: “I have a great idea for a campaign. Hire me today and I’ll tell you what it is”).
Resumes on tapes, CDs, disks and high-content rag pages are a nice touch, but expensive to produce and distribute. Keep it simple.
Word processing template resumes are certainly acceptable and useful at keeping the writer within basic format guidelines.
Letters
Keep to one page.
Don’t start your letter by saying “If you are looking for a person with, etc. etc. “Well, look no further.” Chances are our clients will definitely look further.
As your high school typing teacher warned you – don’t sound too chummy when writing a business letter. Maintain professionalism at all times.
And remember, just about all correspondence software has a spell-checker and, in some cases, a grammar-checker. Use them.
If you’re sending your letter and resume via fax or the U.S. mail, be sure to sign it. It’s a nice personal touch in an otherwise impersonal, digital world. When sending an e-mail letter, close the letter with your name typed out.
Thank-you notes
Nothing in the computerized world can replace a handwritten thank-you note. It’s polite, it’s personalized, it’s professional. Given the overabundance of e-mails that everyone, least of all employers receive, an e-mailed thank-you note can get lost, deleted or overlooked. By sending yours the old-fashioned way, you’ll be remembered for your good manners in addition to all you’ll bring to their table, should you be hired.
Job-seekers don’t need to spend a fortune; a box of simple letterhead and envelopes from the local stationery store will do just fine. Keep your envelopes stamped in advance – this way it’s harder to procrastinate about not having gone to the post office! Unless an interview was a complete disaster or you’re definitely not interested in the job, taking this extra measure can help a great deal.
In the sender’s info area of your e-mail message, your name and the word “resume” in the subject is sufficient.
If possible, send both your letter and resume in the body of the email and also send them as an attachment.
Avoid email “priority” indicators. They are an alarmist tactic and should only be used in an emergency or when conveying classified information.
The beginning of a job search is a good time to change that “really cool” e-mail address to a more professional-sounding identifier. We’ve received materials from people with e-mail addresses with the words dudes, studs, vixens, gals, buddies, chicks, love machines and the like.
Unless you’re auditioning for the next Bond movie or ghost-writing the next Jackie Collins book, leave the personal stuff on a second, personal e-mail address.
For obvious reasons, home or private e-mail addresses are always preferable to that of your employer.
Requesting a “return receipt” is OK; still, follow up within a decent interval.
When in doubt, use a PC platform. Macs are fine, but can display some quirks when being read by a PC.
After putting the finishing touches on your letter and resume, send it to a friend to make sure it can be read and doesn’t have any viruses. Have a trusted associate double-proofread it to ensure it reads smoothly.
Lastly, computer address books are very handy. But it is easy to click on the wrong name and send your resume to THAT person – thus risking some serious embarrassment, or worse.
There you have it. When it comes to letter and resume writing, remember the old adage, “The more things change…”
Dennis Spring
http://www.articlesbase.com/business-articles/the-artscience-of-writing-a-winning-resume-128167.html
Complete Guidance to Write & Optimize Press Release
By admin in Writing Press Releases
May
1
Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, “Press Release†is the optimum method to lure people.
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization†instead of writing “SEOâ€, this would make your product name much popular.
Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?
Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerfulâ€. Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.
Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
Allen Brown
http://www.articlesbase.com/writing-articles/complete-guidance-to-write-optimize-press-release-10306.html
Making Money Online – an Easy Way to Earn Money
By admin in Writing Posts
May
1
There are various ways of making money offline,but you will find better opportunities of making money online. You can make a decent amount of money online by selling other someone elses items such as software and ebooks. You should visit clickbank. It is one of the largest sites that offer many affiliated products. One positive aspect of being an affiliate is, you don’t have to bother with any card processing or payments. Everything is handled on behalf of you. The only thing that you have to do is promote these products. For each sale, you will be given 50 to 70% commission.
You can also make money online selling your own photos. There is no need to own a fancy camera, however it is essential to have high resolution photos. If you have a large quantity of good photos, then you can register at istockphoto.com and begin selling.
You can also make money online selling products that are useless to you and can generate some money. If you have some items to sell, you can visit some auction sites, like DubLi or eBay. These big auction sites on the internet provide a great opportunity to resell products such as audios and templates. However to auction these products, on these sites, you must have reselling rights of those products. Reselling rights allow you to see the product legally to someone and charge the full amount. In affiliate marketing, you get 50% but here you get all profit.
Other ways to make online money now include offering services to people. Services such as article writing, web design, data entry, translation, virtual assistant and research. Some of them don’t even require specific skills so it will be easy for you to provide these services. That is why they are considered to be easy ways to make money online.
Currently article writing and web designing are in great demand. If you browse the internet, you will find some websites that pay for writing articles so if you are good in designing or writing then you must create your profile on Guru.com or Elance.com and give your service.
If you are you interested in checking out the best online shopping site where you will receive free credits to make bids on items at discounted prices, or if you are interested in starting a home based business, check out dubliofficialblog and opt in to the site to collect your free credits and valuable information.
Another easy and fast way to make online money now is by creating a blog. To register a blog is simple and very fast to do. You can easily set up your own blog on either Wordpress.org or blogger.com. You can generate money from AdSense ads, text lines, banners, paid posts and sponsored reviews on your blogs. Opportunities are endless. You should write a blog about topics on which you have sufficient knowledge. The topic can be your interest or hobby. Keep in mind that that content is important. Hence write quality posts that are rich in keywords.
Donald Pratt is a successful internet marketer and writer. Visit his blog at: http://allaboutdubli.blogspot.com/ where you will discover how to make money online with an internet business.
dublipartner
http://www.articlesbase.com/internet-marketing-articles/making-money-online-an-easy-way-to-earn-money-717914.html
Viral Marketing to Improve Sales
By admin in Writing Posts
May
1
Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing – or word of mouth campaigns – is an essential method of promotion.
When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread “the virus” beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.
Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:
E-Mail signatures: Every time you send an e-mail – to a friend, relative, or to anybody – you should take the opportunity to promote your work. You need not send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer’s mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.
Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:
Bridget “an author who never goes” Midway
Do you dare? Ellwood…If She Could. Leigh Ellwood, Romance Author
Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not have to be limited to a body of work. If you have only one book to market, think of a phrase or line relevant to the story that will attract readers. Sell your book in ten words or less and offer visitors incentive to click through to learn more.
Forums and Messageboards: Depending upon the subject of your book, you can find readership in the many online forums available to you. While some Forums may not allow direct advertising, equating such blatant promotions to spam techinques employed by robots, there are ways to steer around restrictions.
If you have written a non-fiction work, it is highly recommended to spend some time each day patrolling any message boards relevant to your topic. Whether you have authors a sports biography or self-help work, there is certain to be one or two forums where potential readers exist for your work. If you write fiction, there do exist a number of readers forums related to many genres, from romance to science fiction to fantasy. If your works are in similar vein to popular books and movies (a fantasy novel akin to Tolkien, or a hard-boiled private eye story), seek out those forums as well. Readers of a certain fandom may be willing to broaden their interests if they are duly enticed.
Depending upon the forum, signatures are permitted. Use the opportunity to create a signature (as with your e-mail) designed to encourage forum members to click through to your site. As you become a part of these communities, you also have the opportunity to establish yourself as an expert on forum subjects. Post and reply to posts, and increase awareness of your brand. Employing such a subtle, viral technique can be helpful in bring people to your website and your book.
Articles: Similar to the concept of being a forum expert, writing articles relevant to your book’s topic is a useful method of viral marketing. Whether your write fiction or non-fiction, poetry or plays, supplemental articles for distribution enhance your credibility and allow for the increase of traffic to your website.
Concise, short articles of about 300-400 can be submitted to third-party article databases for distribution. With each article you write, include a biography and URL link to your site. As website owners needing content pick up your material for use, they are obliged to use your links. This method of viral marketing sets you up as an expert on the subject at hand, and also increases opportunity for higher link popularity on your website.
Article writing as a viral marketing technique is also effective in print. Find periodicals and journals relevant to your book’s topic, and submit articles for publication. For mystery and romance authors in particular, there exist opportunities to write anecdotes on the writing process and story inspiration. Mystery Readers Journal and Mystery Scene Magazine are two such outlets that welcome author input.
Mailing Lists: Similar to the message board, the topic mailing list brings the conversation and information directly to the readers’ mailboxes. Visit a database for mailing lists, such as Yahoo Groups or Topica, and you will also find a number of authors have mailing lists set up to promote their works. Some lists are employed purely for newsletter distribution, while others allow for readers to interact with each other and the author.
Whether you decide to maintain your own list or join lists relevant to your books, viral marketing comes into play through your posts and signatures. Try not to be an overt advertisement, but maintain some degree of visibility and authority on relevant subjects. Build trust among the readership, and eventually you will find readers clicking through to your site to learn more.
Signage: Perhaps while driving you have seen the a window sticker on the care in front of you, advertising a URL. It might have been a commercial vehicle, or a mom’s van promoting an in-home business for cosmetics or other goods. You might have it thought it amusing at first, but such signage can be useful in imprinting a brand into the general consciousness. Billboards would not exist otherwise if there was not some proven effectiveness.
The good thing about a sticker on the back window of a car or truck is that it does not have to be too obnoxious, just large enough to be seen. Shop around for a custom design, then you have a traveling advertisement for your book everywhere you drive.
Just as word of mouth advertising helps promote books, music, and other items, so can viral marketing be as effective. Plant seeds of interest throughout the Internet and watch as your traffic and sales bloom.
Kathryn Lively
http://www.articlesbase.com/viral-marketing-articles/viral-marketing-to-improve-sales-92920.html
Writing Quality Articles And Submitting Will Help Your Website Build Links
By admin in Writing Articles online
May
1
Writing articles is one of the best ways of creating one way links back to your site. Many marketers know that writing articles are great and powerful methods to marketing online. The techniques for writing articles are numerous and beyond the scope of this article. Simple, easy to read articles are quite effective in achieving your goals of increased website traffic and profits.
Every article you write should be aimed at a certain keyword. Every article you write should have a good signature line. Nothing you write is ever wasted.
Articles get indexed by search engines like Google and rank very well in search results. Your Ezine will normally get indexed by Google within a week of publishing it. The reasons you need to submit to as many article sites as you can because of the number link backs you will receive. Ezine publishers and sites will publish them People who visit the site or read the Ezine will also ask you if it’s ok they use your article. What this means is that you will receive one way links to your site.
Remember “Content is King” and you can be that king. Of course, you still have the knowledge and are free to continue writing and publishing on the same subject. Original, informative content is a must. When you have content that is original you will see your search engine rankings increase. You need to make sure that the content that you submitting is relevant to the theme of your business.
For link building it is vital to search in the web and find out those sites that deal with similar product to yours. Once your article is submitted the link in your bio will be placed on many sites and it will be pointing back to your site which will increase your traffic. What you will notice about the articles though, is that they will come with link at the bottom of them. This link will lead back to the webmaster’s website. Some directories allow one or two links within the body of the article, but they must not be perceived as advertising or blatant affiliate links. If this is allowed, then the link must be relevant to the context of the article.
Try not to get links to quickly search engines have been know to penalize those sites that get links to quickly. Add links between articles and related pages on your site. Links pointing back to your site is very important for link popularity but those internal links are also very important. Getting one good article with the appropriate keywords that is distributed among sites will improve your serps and build traffic. As more and more directories and individual websites display your article, your back links will increase, as will your ranking.
If you think one article will help you with build link marketing campaign you are wrong, you need to consistently write articles to do this. Continue to build on your article writing and submit the articles to steadily build your websites traffic. One of the best sources of traffic is article-writing and submission. Writing good quality article will definitely help you receive traffic to your websites.
David Fishman
http://www.articlesbase.com/non-fiction-articles/writing-quality-articles-and-submitting-will-help-your-website-build-links-136967.html
How to Make an Honest Income Online Just by Submitting Articles
By admin in Writing Articles online
May
1
There is a fool proof method to earn a living online, and it dosen’t take any money to get started other than an Internet connection and some time each day.
The power of the system is the compounding factor of it. After a few months, you will build up so much steam, that even if you want to stop making money, you can’t. (really)
The system is really simple-
1. Find an affiliate product to promote in a broad niche (online gaming, online dating etc)
2. Write 2 articles each day promoting that product
3. Submit them to article directories all over the web, and include your affiliate link in your resource box (the resource box is the box at the end of the article)
Let’s go through each step in detail.
1. Find an affiliate product to promote in a broad niche (online gaming, online dating etc)
You can find an affiliate product to promote from sites like cj.com and linkshare.com. Simply choose a popular product and move on. We don’t have time to be too anal about it here.
2. Write 2 articles each day promoting that product.
This is the hard part where most people fail. But it’s really quite easy. Simply look for articles on the web relating to your niche, and rewrite them in your own words. Just take some time to read the articles, and get the idea, then write it in your own words. All your time writing in English class finally came useful after all!
3. Submit them to article directories all over the web, and include your affiliate link in your resource box (the resource box is the box at the end of the article)
Each day you will submit two articles to popular article directories like ezinearticles.com. Find five directories to submit to each day. After 6 months, if you are follow this plan, you will have about 1500 articles floating around the web with your affiliate link. In fact, expect more than that, because owners of ezines will grab your article from these article directories and post it on their ezines, further increasing the circulation rate.
This system is quite unstoppable and it’s hard to fail if you follow it!
Fabian Tan
http://www.articlesbase.com/article-marketing-articles/how-to-make-an-honest-income-online-just-by-submitting-articles-128124.html