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Viral marketing is so aptly named because the idea, when promoting a product, is to allow for brand recognition to spread quickly, like a virus. In the case of marketing, naturally, the end result will not yield illness, but sales. For the author, viral marketing – or word of mouth campaigns – is an essential method of promotion.

When one thinks of viral marketing as a means to promote books, music, or other items, more than likely it is believed that such techniques are limited to the Internet. This is not necessarily the case. Viral marketing refers to the use of exist social networks or communities for promotion, and while the Internet lends a good amount of convenience here, there are ways to spread “the virus” beyond cyberspace if one is creative enough. By establishing recognition of your book within a small network, you have the opportunity to expand your audience as people engaged in that network move outward and employ word of mouth to recommend your books.

Here are just a few examples of online and offline viral marketing techniques designed to raise awareness:

E-Mail signatures: Every time you send an e-mail – to a friend, relative, or to anybody – you should take the opportunity to promote your work. You need not send a full-blown pitch with every message, but it is imperative to include your URL and catchy one-line slogan in your signature. You would be surprised how a few carefully chosen words can remain fresh in a consumer’s mind for years. Slogans are the core of advertising, and to include a tagline in your e-mail signature can entice readers to click through to your website.

Having worked with a number of romance authors with regards to promotion, I find a number of them have effective e-mail signatures designed to lure readers:

Bridget “an author who never goes” Midway

Do you dare? Ellwood…If She Could. Leigh Ellwood, Romance Author

Where spicier romances are concerned, a reader is going to want to know exactly what Leigh dares, and how far Bridget goes in her writing. Such a slogan, however, does not have to be limited to a body of work. If you have only one book to market, think of a phrase or line relevant to the story that will attract readers. Sell your book in ten words or less and offer visitors incentive to click through to learn more.

Forums and Messageboards: Depending upon the subject of your book, you can find readership in the many online forums available to you. While some forums may not allow direct advertising, equating such blatant promotions to spam techinques employed by robots, there are ways to steer around restrictions.

If you have written a non-fiction work, it is highly recommended to spend some time each day patrolling any message boards relevant to your topic. Whether you have authors a sports biography or self-help work, there is certain to be one or two forums where potential readers exist for your work. If you write fiction, there do exist a number of readers forums related to many genres, from romance to science fiction to fantasy. If your works are in similar vein to popular books and movies (a fantasy novel akin to Tolkien, or a hard-boiled private eye story), seek out those forums as well. Readers of a certain fandom may be willing to broaden their interests if they are duly enticed.

Depending upon the forum, signatures are permitted. Use the opportunity to create a signature (as with your e-mail) designed to encourage forum members to click through to your site. As you become a part of these communities, you also have the opportunity to establish yourself as an expert on forum subjects. Post and reply to posts, and increase awareness of your brand. Employing such a subtle, viral technique can be helpful in bring people to your website and your book.

Articles: Similar to the concept of being a forum expert, writing articles relevant to your book’s topic is a useful method of viral marketing. Whether your write fiction or non-fiction, poetry or plays, supplemental articles for distribution enhance your credibility and allow for the increase of traffic to your website.

Concise, short articles of about 300-400 can be submitted to third-party article databases for distribution. With each article you write, include a biography and URL link to your site. As website owners needing content pick up your material for use, they are obliged to use your links. This method of viral marketing sets you up as an expert on the subject at hand, and also increases opportunity for higher link popularity on your website.

Article writing as a viral marketing technique is also effective in print. Find periodicals and journals relevant to your book’s topic, and submit articles for publication. For mystery and romance authors in particular, there exist opportunities to write anecdotes on the writing process and story inspiration. Mystery Readers Journal and Mystery Scene Magazine are two such outlets that welcome author input.

Mailing Lists: Similar to the message board, the topic mailing list brings the conversation and information directly to the readers’ mailboxes. Visit a database for mailing lists, such as Yahoo Groups or Topica, and you will also find a number of authors have mailing lists set up to promote their works. Some lists are employed purely for newsletter distribution, while others allow for readers to interact with each other and the author.

Whether you decide to maintain your own list or join lists relevant to your books, viral marketing comes into play through your posts and signatures. Try not to be an overt advertisement, but maintain some degree of visibility and authority on relevant subjects. Build trust among the readership, and eventually you will find readers clicking through to your site to learn more.

Signage: Perhaps while driving you have seen the a window sticker on the care in front of you, advertising a URL. It might have been a commercial vehicle, or a mom’s van promoting an in-home business for cosmetics or other goods. You might have it thought it amusing at first, but such signage can be useful in imprinting a brand into the general consciousness. Billboards would not exist otherwise if there was not some proven effectiveness.

The good thing about a sticker on the back window of a car or truck is that it does not have to be too obnoxious, just large enough to be seen. Shop around for a custom design, then you have a traveling advertisement for your book everywhere you drive.

Just as word of mouth advertising helps promote books, music, and other items, so can viral marketing be as effective. Plant seeds of interest throughout the Internet and watch as your traffic and sales bloom.

Kathryn Lively
http://www.articlesbase.com/viral-marketing-articles/viral-marketing-to-improve-sales-92920.html

The internet has made it very easy to sit at home and work. With a few clicks of the mouse you are connected to people all over the world and can work for worldwide clients. With the proliferation of websites in the internet there is an ongoing demand for people who can work on these sites.

There is a constant requirement for content writers who would write the content of the sites. There are a number of companies who have taken their business online. Since most of the people these days do their shopping online they want to market themselves well in the internet. Therefore there is a good requirement of content writers. You can sit at your home and work for clients all over the world. All that is required is that you be able to write well researched articles.

There is an ongoing demand for content writers and the scope would only widen as more and more businesses take off in the virtual world. As an article writer you would have to write articles, blogs, press releases and the like according to the specifications of the clients. There are a number of sites in the internet that bring the clients and the freelancers together. You can get work from these sites. It might take some time for you to get a hold on the freelancing business but once you get regular clients there is no shortage of a constant flow of work. If you have a flair for writing, work from home typing job is the best option.

If you need money now, like I mean in the next hour, try what I did. I am making more money now than in my old business and you can too, read the amazing, true story, in the link below. When I joined I was skeptical for just ten seconds before I realized what this was. I was smiling from ear to ear and you will too.

Imagine doubling your money every week with no or little risk! To discover a verified list of Million Dollar Corporations offering you their products at 75% commission to you. Click the link below to learn HOW you will begin compounding your capital towards your first Million Dollars at the easy corporate money program.

Moms, work at home moms find jobs with family friendly companies that offer flexible work arrangements parents know parents & teens an the best free offers, discounts, and great. Zplane music processing and analysis technology news great work from home products get cash loans fast join great affiliate programs and earn free work, work from home, data entry, typing jobs jobs,writing jobs,work from home. Megavideo i’m watching it work from home business free gifts types of work such as data entry, typing, clerical, assembly plus much more we also provide guaranteed home jobs online work at home moms. Links to great pages on the web writing and speaking article marketing article marketing is described by some as one of the great free ways to get moms and work outside the home moms legitimate work at home jobs. Iesb presents moonlight the complete series skilled trades_ good careers, great futures skills work writing and publishing adventures in children’s find jobs in marketing, sales, advertising, market.

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Blogging is good for your writing skills if you use it for that purpose.

Writing articles is one of the best ways of creating one way links back to your site. Many marketers know that writing articles are great and powerful methods to marketing online. The techniques for writing articles are numerous and beyond the scope of this article. Simple, easy to read articles are quite effective in achieving your goals of increased website traffic and profits.

Every article you write should be aimed at a certain keyword. Every article you write should have a good signature line. Nothing you write is ever wasted.

Articles get indexed by search engines like Google and rank very well in search results. Your Ezine will normally get indexed by Google within a week of publishing it. The reasons you need to submit to as many article sites as you can because of the number link backs you will receive. Ezine publishers and sites will publish them People who visit the site or read the Ezine will also ask you if it’s ok they use your article. What this means is that you will receive one way links to your site.

Remember “Content is King” and you can be that king. Of course, you still have the knowledge and are free to continue writing and publishing on the same subject. Original, informative content is a must. When you have content that is original you will see your search engine rankings increase. You need to make sure that the content that you submitting is relevant to the theme of your business.

For link building it is vital to search in the web and find out those sites that deal with similar product to yours. Once your article is submitted the link in your bio will be placed on many sites and it will be pointing back to your site which will increase your traffic. What you will notice about the articles though, is that they will come with link at the bottom of them. This link will lead back to the webmaster’s website. Some directories allow one or two links within the body of the article, but they must not be perceived as advertising or blatant affiliate links. If this is allowed, then the link must be relevant to the context of the article.

Try not to get links to quickly search engines have been know to penalize those sites that get links to quickly. Add links between articles and related pages on your site. Links pointing back to your site is very important for link popularity but those internal links are also very important. Getting one good article with the appropriate keywords that is distributed among sites will improve your serps and build traffic. As more and more directories and individual websites display your article, your back links will increase, as will your ranking.

If you think one article will help you with build link marketing campaign you are wrong, you need to consistently write articles to do this. Continue to build on your article writing and submit the articles to steadily build your websites traffic. One of the best sources of traffic is article-writing and submission. Writing good quality article will definitely help you receive traffic to your websites.

David Fishman
http://www.articlesbase.com/non-fiction-articles/writing-quality-articles-and-submitting-will-help-your-website-build-links-136967.html

The subject of good resume writing has never become obsolete, and in today’s tough job market, it is smart to get the process down to an exact science.

Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume.

However, easier doesn’t always mean better. In fact, resumes have gotten longer – in some cases, three pages and beyond.

Do PR people have more responsibilities? Or, are word processing programs making it easier, faster and cheaper to write and distribute lengthy resumes? Or, are long-resume writers likely to be long-winded in person?

Good press releases

Follow the basic principles of journalism – who, what, when, where and why. That means, short, substantive sentences that actually convey facts.

The two-page rule still applies.

“Chronological” format (titles, company names, job descriptions listed in date order) is the preferred format. However, people with many years of experience often opt for the more abbreviated “functional” version.

Arial and Times Roman are the recommended fonts. Exotic fonts are distracting and hard to read. Be font consistent throughout.

Keep bolding, italicizing and underscoring to a minimum. They are generally reserved for sub-headings which include company names, titles and dates. Use underscores for references to publication titles, quotations and such.

Use one-inch margins top and bottom, and at least half-inch margins left and right. It’s better to have more white space than too many words.

Job and/or career objectives are okay when career direction is not obvious from reading the resume. Career summaries and highlights are also OK.

Avoid the “cutesy” approach. No gifts (like a chunk of Brie with a note inscribed to “The Big Cheese”), stunts (balloon/flower deliveries), teasers (telegrams delivered, saying on it: “I have a great idea for a campaign. Hire me today and I’ll tell you what it is”).

Resumes on tapes, CDs, disks and high-content rag pages are a nice touch, but expensive to produce and distribute. Keep it simple.

Word processing template resumes are certainly acceptable and useful at keeping the writer within basic format guidelines.

Letters

Keep to one page.

Don’t start your letter by saying “If you are looking for a person with, etc. etc. “Well, look no further.” Chances are our clients will definitely look further.

As your high school typing teacher warned you – don’t sound too chummy when writing a business letter. Maintain professionalism at all times.

And remember, just about all correspondence software has a spell-checker and, in some cases, a grammar-checker. Use them.

If you’re sending your letter and resume via fax or the U.S. mail, be sure to sign it. It’s a nice personal touch in an otherwise impersonal, digital world. When sending an e-mail letter, close the letter with your name typed out.

Thank-you notes

Nothing in the computerized world can replace a handwritten thank-you note. It’s polite, it’s personalized, it’s professional. Given the overabundance of e-mails that everyone, least of all employers receive, an e-mailed thank-you note can get lost, deleted or overlooked. By sending yours the old-fashioned way, you’ll be remembered for your good manners in addition to all you’ll bring to their table, should you be hired.

Job-seekers don’t need to spend a fortune; a box of simple letterhead and envelopes from the local stationery store will do just fine. Keep your envelopes stamped in advance – this way it’s harder to procrastinate about not having gone to the post office! Unless an interview was a complete disaster or you’re definitely not interested in the job, taking this extra measure can help a great deal.

Email

In the sender’s info area of your e-mail message, your name and the word “resume” in the subject is sufficient.

If possible, send both your letter and resume in the body of the email and also send them as an attachment.

Avoid email “priority” indicators. They are an alarmist tactic and should only be used in an emergency or when conveying classified information.

The beginning of a job search is a good time to change that “really cool” e-mail address to a more professional-sounding identifier. We’ve received materials from people with e-mail addresses with the words dudes, studs, vixens, gals, buddies, chicks, love machines and the like.

Unless you’re auditioning for the next Bond movie or ghost-writing the next Jackie Collins book, leave the personal stuff on a second, personal e-mail address.

For obvious reasons, home or private e-mail addresses are always preferable to that of your employer.

Requesting a “return receipt” is OK; still, follow up within a decent interval.

When in doubt, use a PC platform. Macs are fine, but can display some quirks when being read by a PC.

After putting the finishing touches on your letter and resume, send it to a friend to make sure it can be read and doesn’t have any viruses. Have a trusted associate double-proofread it to ensure it reads smoothly.

Lastly, computer address books are very handy. But it is easy to click on the wrong name and send your resume to THAT person – thus risking some serious embarrassment, or worse.

There you have it. When it comes to letter and resume writing, remember the old adage, “The more things change…”

Dennis Spring
http://www.articlesbase.com/business-articles/the-artscience-of-writing-a-winning-resume-128167.html

http://www.gdigoodlife.ws

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At a certain point in your life, you might go to matchmakers to enable you find the love of your life. On the onset of modernity, you will find that you have no time to mingle in the traditional way. People are ever so busy and matchmakers have become a very promising option to many a lonely heart. The most common matchmaker is online dating services and, this is not surprising at all. Online matchmakers will provide a free dating forum for you. Most online dating services are free but, if you wish to pay for the service, you need to ensure that you are alright with the fee. A free dating forum will ensure that you are connected to the right mates. If you have never gone to online forums, there are several things that you need to know and, the following are some of the steps that will help you make use of the forum. First, know the kind of dating forum you want to join. There are several factors that will influence you. First, if you have religious restrictions, you will seek to uphold this. Online services for dating will ensure that you date conveniently no matter your religious affiliations. If you are a Christian, you have many options. The same goes for you if you are a Muslim, Jew and so on.

Before you join a free dating forum, you will also consider your sexual orientation. We are living in a world where gender reassignment is taking center stage. Therefore, if you are transgender or gay, there are many forums for you in which you can be connected to numerous singles just like you. Your age also matters when choosing a good free dating forum. If you are below 18, you will find suitable forums for people who are underage. They may not be dating forums but, they will be fun and members will have an opportunity to meet friends. Most services will be for people who are 18 years and above. If you are an older person, you need not worry. This is because seniors have not been left behind; just like young people old people are looking to date and meet special people. In other words, all your needs will be catered for in terms of age and, there is no reason for you to be lonely again.

After you have identified a free dating forum suitable for you, you will be required to register. This will enable you have a username and password for login. After this, you will need to write a good profile that will enable other people know more about you. In the profile, you will have the opportunity to state the qualities of the partner you are looking for. Finally, you will have access to unlimited facilities which include the following. In the forum, you can upload pictures, you will get to enjoy chat facilities, you will browse through unlimited profiles and more. It is vital for you to have fun and, you will definitely meet the person you are looking for.

Francis Githinji
http://www.articlesbase.com/forums-articles/getting-the-most-from-free-online-dating-forums-719659.html