If you’re already a self publisher or planning to be, you can market and promote your book on a shoestring budget – thousands have done it; be careful about your promotion and marketing dollars and don’t plunge into unknown waters — test, test, and test. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. In today’s publishing environment, a book’s success depends greatly on the right marketing plan.
Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the print and broadcast media in your area every month. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book.
Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.
Don’t underestimate the value of a good press release for making book sales. Using press releases can be a very effective marketing tool if used properly.
Be your own publicist and send a press release along with a review copy of your book to publications in your book’s genre and to book review magazines. Women buy more books then men; see how you can fit your book into the women’s’ market. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Give away one of your books in a charity raffle at a local function to get more exposure for your book.
I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.
Create an online contest and list it in online contest directories to drive traffic to your website. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.
I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Place free ads periodically for your book’s website on Craigs List in different categories to drive even more traffic to your website. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Market your book to your number one market first, and then go after the secondary markets.
The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too. Make sure to test, test, and test some more before you lay out large sums of money. With these book marketing tips you’ll be well on your way to conquering the world of self publishing and book publishing.
Helen Hecker
http://www.articlesbase.com/marketing-articles/book-marketing-tips-for-self-publishers-and-self-publisherstobe-121253.html
Spring Fragrance Picks for 2010 – NY Fragrance Blog. Don’t forget to rate, comment and subscribe!
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I don’t know where to start when making a new topic of discussion on the unbuntu forums, would anyone be so kind as to help me out here?
link:
http://ubuntuforums.org/
Go to the forum topic of your choice (General Help for instance).
Click the Forum Help link on the right side of the page.
Choose Post A New Thread
You may need to register to post.
If you are looking for a surefire way to market your business and increase sales, look at the copy on your website, brochures, press releases, advertising and sales letters. Good copy makes you stand out from your competition, establishes your credibility and expertise, and attracts ideal customers like a magnet.
You don’t have to have Pulitzer prize aspirations to pull words together into copy that sells. You do need to focus on four essentials:
1. convey key messages in your copy
2. speak directly to your target audience
3. paint a picture using power words, and
4. ask for the sale.
Your goal is to stop your readers in their tracks and elicit a response. Here’s how:
1. Convey Key Messages
If you want busy people to read and respond to what you have to offer, think in terms of benefits, the “what’s in it for me” perspective. Understand that buying is not a rational process; it’s an emotional one. People want to be convinced they’re making a choice that will make a positive difference in their life. They want to know they are buying the perfect solution to their challenge.
Your key messages are based on benefits, but it’s very common to confuse features with benefits. Features are inherent in your product or service. Benefits are the intangibles your buyer gets from your product or service.
For instance, driver airbags are the feature while feelings of safety and security are the benefit. A massage is the feature while stress relief and relaxation is the benefit.
Depending on the type of business you own and operate, benefits may include saving time, saving money, making money, finding success or being pain free. Identify both your features and benefits before you write one single word of copy.
2. Speak Directly to Your Target Audience
Direct your message to your target audience, those who want what you have to offer, will listen to your pitch, and ultimately take action.
You’ll likely define your target audience based on gender, age, family structure (single, married, parent) and income. Your target market will have at least four common characteristics including a particular need, access to your products and services, enough money to purchase your products or services, and decision-making power.
Write a profile of one person in your target audience, even going so far as to give that person a name, age, job and family structure. Once you’ve defined a representative of your target market, you’ll be able to write directly to that person each time you compose your copy. Actually visualize that person, and direct your message to him/her. Your words will be more personal and persuasive… and more likely to get results.
3. Paint a Picture Using Power Words
Unleash vivid images and power words that inspire readers to take action. Power words are verbs, not adjectives, that make your copy enticing. Show your reader how valuable your product or service is with words like accelerate, boost, conquer, create, ensure, focus, leverage, profit, transform, unleash, winning. Paint a picture that captures their attention and include power words that inspire action.
4. Ask for the Sale
You are connecting with your target market. You are tapping into benefits and power words that speak directly to them. You have their attention. Now ask for the sale! Tell your reader exactly what you want him/her to do.
Few products or services sell themselves. You have to ask for the sale yet this is the most difficult challenge facing many entrepreneurs. In fact, both seller and buyer are nervous about the sale. Sellers are often worried about being rejected while buyers are worried about making the wrong decision.
Use your words to pull readers into your copy, establish trust and anticipate questions and concerns. Summarize your main points and end with a call to action that states exactly what you want him/her to do next.
Do you want him to call you or e-mail you for more information? Do you want her to call to schedule a free consultation? Do you want him/her to place an order now? Be clear and specific. What is the next step for the reader to take?
Your copy sells you 24/7. When you mail a brochure, hand out print materials or refer someone to your web site, your copy will act as a sales person delivering a message and influencing perceptions about your business, your brand. Make it strong. Make it accurate. Make it sell.
Leslie Hamp
http://www.articlesbase.com/marketing-articles/the-4-essentials-of-writing-copy-that-sells-139806.html
Blogging facts and tips for small business owners from New Horizons 123 Your Outsourced Marketing Department
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http://ludadrummond.com/
Call Luda Drummond Now 206-984-0997
In this video you will learn the big myth about how to make money online and the fastest possible way you can start to make money on the internet
And if you watch till the end, Im gonna show you a way to get a free 15min strategy session with me.
Making money online used to pretty much require you to have your own Web site, products to sell and some marketing savvy. But a new generation of dot-coms have arisen that will pay you for what you know and who you know without you having to be a web designer or a marketing genius.
But it’s hard to tell hype from the real deal. I did a search on “make money online” and “making money online”, and much of the information out there is just promoting various infoproducts, mostly about Internet marketing. I see why people sometimes ask, “Is anyone making money online besides Internet marketing experts?”
You don’t have to have your own Web site, or install blogging software, or even figure out how to set up the advertising. At Blogger you can set up a blog for free in less than five minutes without knowing a thing about web design, and Blogger even automates setting up Google AdSense so you can make money off your blog by displaying ads and getting paid when people click on the ads. To make even more money from it, set up an affiliate program (see below) for books, music, etc., and insert your affiliate links whenever you refer to those items. You’ll have to get a lot of traffic to become a six-figure blogger, but pick an interesting topic, write well, tell all your friends, and you’re off to a good start.The above list is by no means comprehensive, but it highlights some of the new and interesting ways to make money online without investing any money, without having a product of your own, and without having expert sales and marketing skills. Most of all, unlike taking surveys or getting paid to read e-mail, the potential return on your time investment is substantial.
You can make money by writing articles. There are various methods to make money from the article and content writing. The best way to make money is to make a personal blog or website and then publish the articles that will direct the traffic to your website. This will help you to make money by Adsense and other similar programs that will pay you for the advertising that they will put on your website. You can also get individual advertisers and make good money.Making money online is certainly not a trivial job. Ask those who make small fortunes online and theyll tell you that how much they had to do, in order to achieve their goal. There are people who start blogs, are active at first, but ultimately their blogs die down. Why does it happen? Is it that theyre not good enough? No! Some people who start blogs are much more educated and talented than those who are already the kings of blogging. The reason is that these people are not consistent and eventually loose heart when theyre blogs stop getting traffic.
http://ludadrummond.com/
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If you wish to play airsoft in Scotland join the forums at
http://forums.fortairsoft.co.uk/ You will need to register to see all the forum topics and post on itSome bits n bobs of video I never planned to use, but viewers are asking to see the footage so here it is..
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LocalForums.net Word Travels Faster Where Communities Go Online. Join Today and invite your friends!
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How to write articles that get website traffic? Learn and get tips on article writing. Make profit with articles.
http://www.TipsArticleWriting.com
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HYPER PC NWO SHILLS / MODS / SOCK PUPPETS who control David Icke FORUM and suppress free speech will be exposed HERE IN THE COMMENTS – one after the other. I have done research for many months now and had to come to this conclusion. I don’t like it but it is the truth. Contribute if you realise this problem, too, and stay tuned!