A seasoned news reporter and PR expert shares Do’s and Don’ts of writing powerful press releases and pitches
Duration : 0:4:36
Archive for the ‘Writing Press Releases’ Category
How to write powerful press releases & pitches 7-15-10.wmv
By admin in Writing Press Releases
Jul
17
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Simple Tips For Marketing And Selling Your Self Published Books
By admin in Writing Press Releases
Jul
17
It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.
Make sure your press release spells out the ‘who, what, where, when, and why.’ Using press releases can be a very effective marketing tool if used properly. Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases.
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Send out at least 10 press releases to the print and broadcast media in your area every month.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book.
Submit articles to online article directories that focus on your book’s topic to drive customers to your website. It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Make five telephone calls a day that relate to marketing your book. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Why not give away your book in a raffle at a local function to get more recognition for your book.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Contact non-bookstore booksellers and offer to leave books on consignment. Create an online contest and list it in online contest directories to drive traffic to your website.
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Women buy more books then men; see how you can fit your book into the women’s market.
Make sure to promote and market your book each and every day, both online and offline. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox.
Helen Hecker
http://www.articlesbase.com/publishing-articles/simple-tips-for-marketing-and-selling-your-self-published-books-124108.html
EditPro-How to Do a Press Release (2)
By admin in Writing Press Releases
Jul
13
Press releaseWriting Jobs Online – Writing Opportunities From Best Online Job
By admin in Writing Press Releases
Jul
13
http://realwritingjobs.onproreviews.com Real Writing Jobs Review. Can you really make money writing from home with RealWritingJobs? Watch a video review of Real Writing Job.
Duration : 0:2:5
Academic Writing Tips : How to Write a 10-Page College Term Paper Overnight
By admin in Writing Press Releases
Jul
13
To write a 10-page college term paper overnight, concentrate on quality over quantity, use source material wisely and insert strong opinions into the body of the paper. Write an overnight 10-page term paper with tips from a produced playwright in this free video on writing.
Expert: Laura Turner
Bio: Laura Turner received her B.A. in English from the University of the South in Sewanee, Tenn., graduating magna laude with honors. Her plays have been seen and heard from Alaska to Tennessee.
Filmmaker: Todd Green
Duration : 0:3:19
E Book: With Careful Planning You Can Market, Promote
By admin in Writing Press Releases
Jul
11
E Book: With careful planning you can market, promote
It’s one thing to write a book, but an entirely different thing to write one that you know how to sell. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. You may have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.
Invest in press release submitting software and set aside time every week to send out a press release online to the press release directories. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Mail a press release to all the trade journals in your field over and over again; you can use the same release. Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book. Learning to write and use powerful search engine optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases can be a very effective marketing tool if used properly. Don’t underestimate the value of a good press release for making book sales. Make sure to promote and market your book each and every day, both online and offline. Women buy more books then men; see how you can fit your book into the women’s market. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. Make five telephone calls a day that relate to marketing your book. I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning – get your feet wet first so you know what you’re doing.
Rita Bansal
http://www.articlesbase.com/internet-marketing-articles/e-book-with-careful-planning-you-can-market-promote-676212.html
Gabay’s Copywriting Compendium. The essential writing guide for every serious writer.
By admin in Writing Press Releases
Jul
8
Every so often you come across a reference book so invaluable that you are left wondering how you ever managed before it was published.
Originally written as a highly accessible resource for professionals within the advertising and marketing industry, Gabay’s Copywriting Compendium covers all you need to plan and write powerful copy in clear and concise English.
Once the publishing team at Hodder Education began to read the final book, it became clear that thanks to over 700 ‘easy to dip into’ pages full of useful tips, fascinating facts and even ‘inside trade writing secrets’, the book offered a much wider appeal than to be coveted by the business community alone. It is in fact ideal for anyone who puts pen to paper or mouse to word processing document
The background
“Believe it or not, the project started in earnest a decade ago. I began to scribble down tips picked up working at major international advertising and marketing agencies. I spoke to creative directors, PR professionals, brand managers, direct marketing experts, authors, journalists, designers and many more. I collected articles related to writing brochures, websites, leaflets, direct mail, advertising, press releases, presentations, speeches, newsletters, reports… in
fact anything useful that would help demystify the writing process. Once done, I began writing what I planned to be a really accessible book which writers could ‘dip into’ just as they would with a dictionary or thesaurus. (But hopefully a little more ‘gripping’!)”
Gabay’s Copywriting Compendium delves into what is nothing less than an encyclopaedic level of techniques from understanding writing for the web, clichés, spelling, US Vs. UK English, speech writing …even explaining the origins of words and brands as well as how and why we write as we do today.
Buy it today from your favourite online bookseller
www.brandforensics.co.uk
Duration : 0:3:20
Academic Writing Tips : How to Write a 5-Paragraph Essay
By admin in Writing Press Releases
Jul
8
To write a five-paragraph essay, begin with an introductory paragraph, elaborate with three body paragraphs and conclude with a closing paragraph. Write a five-paragraph essay with tips from a produced playwright in this free video on writing.
Expert: Laura Turner
Bio: Laura Turner received her B.A. in English from the University of the South in Sewanee, Tenn., graduating magna laude with honors. Her plays have been seen and heard from Alaska to Tennessee.
Filmmaker: Todd Green
Duration : 0:1:48
How to Increase Backlinks and Increase Traffic to Your Website by Leaving Blog Comments
By admin in Writing Press Releases
Jul
4
Press More Info to Read Full Description
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This video shows you how to leave blog comments in order to increase traffic and backlinks.
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Duration : 0:9:50
Historian Andrew Roberts Speaks about His Writing Process, Napoleon Bio
By admin in Writing Press Releases
Jul
4
Critically acclaimed historian Andrew Roberts, who has
struck a deal to write a biography of Napoleon Bonaparte speaks with entrepreneur and author Sir David Tang about the 21-27 July HKTDC Hong Kong Book Fair, and explains his approach to research and writing. The pair will also join fellow writers Frederick Forsyth and Stephen Fry at open Forums in Hong Kong on 23 and 24 July.
Related Press Release:
http://www.hktdc.com/info/mi/a/tdcnews/en/1X06Z945/
Duration : 0:9:46