Writing Press Releases

How to Write an Effective Press Release

Now that you have established your home based business, you are ready to inform the public about your product or service. A common method to achieve this is to send a press release. Before accomplishing this, you need to be informed what a press release is and to be effective in using this method of promotion.

A press release is a statement about your business that is designed to be appealing to the public using the resources of the media. This statement is designed to answer questions submitted by the reporters who in turn will write and report on your business.

There are several methods that you should learn to be able to write an effective press release. First of all, you should have an idea to whom the release should bn sent. Thus, you need to know the editor or reporter of the particular section of  that form of the media in which you want your press release to appear. Secondly, send your press release to only one person so that there will be no duplication,. Keep  your press release short and informative and typically limited to one page.

When wrting the press lelease, call the media that you are sorking with and inquire about deadlines as many magazines are plannned months in advance. Seasonal releses for Christmas, etc., especially need to be planned in advance.

After writing your press release, call the editor or reporter as speaking to them in person will give you better coverage for your press release. It would be wise for you to then follow with another call to be certain that they received your release. Be certain that the editor or reporter knows how to contact you by telephone or email.

You can distribute press releases to many sources  including magazines, newspapers, TV and radio, webmasters, email, fax and US mail.You might be surprised how well press releases are received by your potential cuatomers.

http://sites..google.com/site/astewart37

Why do we use this expression?  How did we come to call a misdirection a “red herring”? The term for an attempt to distract attention from the main issue comes from fox hunting. After it is cured, a red herring has a stong odor, As the hounds set out on the scent of a fox, if a red herring is dragged across the trail, it will diatract the hounds and cause then to follow the scent of the red herring instead iof the fox.

amilu stewart
http://www.articlesbase.com/small-business-articles/how-to-write-an-effective-press-release-711033.html

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How much should I charge for a 320 word page of essay writing?

I put an ad on craigslist looking to write essays, press releases, etc. Now I have a response and they want my per page rate but I don’t know how much to charge. I have a Master’s degree and a lot of experience writing research papers for school and reports at work but I’m just starting out in the freelance writing arena. Help!

Some services ask for as little as $1 per page, some I have seen as high as $5. I would never pay very much, you will want to consider keeping your rates low. This is particularly true when forming a client base. You don’t want word-of-mouth to get out that you’re overcharging.
One good rule of thumb is if you were a person making, say, $10 per hour, how much time did you spend on the job?
Some people use their rate by time rather than page.

How to do my assignment on write a press release 4 car maker introducing a new car from Japan in Singapore?

What should be included in the write up? Should I include the car specifications? Any written examples to show me?

give the name of the car, what else the manufacturer makes, how much fuel used, how many people it carries, how fast it goes, how well it Will get thru traffic, how easy it is to park, any anti-theft devices
remember, press releases are ideally written for a specific purpose. the press release you send to the car magazines will have a lot of technical stuff, the press release for the daily newspaper will be more general, and the press release to the weekly magazines will be different from either of the above. also, the press release to magazines that go to dealers and to auto mechanic shops will also be different

You Too, Can Make Money Online for Free – Start Writing

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You too, can make money online for free. You will have to harness the unlimited power of the Internet for this purpose. A great way to make money online free of any charge is with writing.

Content writing – you could write short articles, press releases, advertisements, etc if you are a good wordsmith. There are a huge number of websites, which need such content and pay anything between US $1-10 per article of 400-600 words. You could write any amount you can and count your extra cash at the end of the month! It takes about 15-30 minutes to research and write an article – so you could write some 16-20 articles per day if you work full time. This would make a good pay packet for those who love writing.

Essay writing – This is writing as well, but very different from the above genre. For this, you should know how to write a scholarly essay. You should be conversant with the different styles of writing Harvard, APA, etc., you should have a good grasp on the subject you choose to write on and you should have access to the latest scholarly books and journals. These essays are usually required for undergraduate, graduate and post-graduate audience, who need assignments done for their degrees. The payment here is better, US$ 6-25 for 250 words – but then, it is slightly tougher than the earlier option.

Creative writing – A good number of sources would pay you good money for creative writing. These include leading greetings companies, magazines, ad companies, etc. pay exceptionally well for accepted quips. Once you become popular with a particular source, you can heavy a good source of income. You could write jokes, trivia, captions, and so on.

Ghost writing – You could write for someone else – this could be novels, short stories, articles, podcasts, playwrights, screenplays, etc. This can be a very lucrative and satisfying job. You can get anything from US $500 to $5000 or more with these projects.

Translations – This method would require that you know at least one more language. There are loads of translation works to be done and you could announce your availability on specific forums established for this purpose. This is again a high-paid job paying anything from US $0.05 to $1 per word – depending on the type of job and its urgency.

Brian Cliette
http://www.articlesbase.com/entrepreneurship-articles/you-too-can-make-money-online-for-free-start-writing-326308.html

What is the going hourly rate for freelance writing/PR?

I have an opportunity to take a 6-week freelance gig that would require writing of newsletters, press releases, website copy and other PR needs. Can anyone tell me the range of hourly freelance rates — particularly in the Atlanta area if possible?

I just underwent a layoff, so this would be a great chance to earn some money while I continue my job search.

Thanks for your advice!
Please note that this is a contract position where I would be working on-site, on multiple projects for four to six weeks. As such, I anticipate being asked my hourly rate. It’s likely they will consider me a "temporary worker". Thanks!

It isn’t paid by the hour. It’s paid by the word. That’s if it is truly freelance work.

On the other hand, if they have you come in to their office and have you work a set number of hours a day, on assignments that they direct you on, and they’re directing and controlling the details of your work on the newsletter, website or whatever, then you should be classified as an employee and paid an hourly rate (at least minimum wage) with time and a half for overtime.

Free Work at Home Typing Jobs – Content Writing Jobs Great for Moms Teens Under 18yo Part time

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The internet has made it very easy to sit at home and work. With a few clicks of the mouse you are connected to people all over the world and can work for worldwide clients. With the proliferation of websites in the internet there is an ongoing demand for people who can work on these sites.

There is a constant requirement for content writers who would write the content of the sites. There are a number of companies who have taken their business online. Since most of the people these days do their shopping online they want to market themselves well in the internet. Therefore there is a good requirement of content writers. You can sit at your home and work for clients all over the world. All that is required is that you be able to write well researched articles.

There is an ongoing demand for content writers and the scope would only widen as more and more businesses take off in the virtual world. As an article writer you would have to write articles, blogs, press releases and the like according to the specifications of the clients. There are a number of sites in the internet that bring the clients and the freelancers together. You can get work from these sites. It might take some time for you to get a hold on the freelancing business but once you get regular clients there is no shortage of a constant flow of work. If you have a flair for writing, work from home typing job is the best option.

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What are mistakes in press releases?

I’m writing a press release – what are some mistakes that people make (I don’t want to make the same ones)? I’ve heard that mistakes can prevent it from being printed so what should I avoid doing?

I can’t really give you a definitive answer, but I’ve worked with adapting press releases to be printed in newspapers before, so I can give you some pointers from my perspective. These were for event coverage, so I’m not sure if they’re entirely applicable:
- Make sure you send the press release to the right people – media that cover the area and topic you’re discussing. In the organization, there will be specific people whose job it is to handle press releases; it’s best to get it to them
- Get the press release in as early as reasonably possible (that is, not years ahead, but with a decent grace period)
- Make sure all the information necessary is present and correct. This should seem like a given, but make sure any dates, times, locations, contact info are there, that days of the week correspond to dates, etc.
- Leave contact info in case further details are needed

Here’s a good template:

http://www.publicityinsider.com/release.asp

Best of luck!

how to write press releases?

What are the most important guidelines to follow for writing good press releases?

Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point.

News release headlines should have a "grabber" to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, "XYZ Co. enters strategic partnership with ABC Co. in India & United States."
Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude "a" and "the" as well as forms of the verb "to be" in certain contexts.
The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized "small caps" style can create a more graphically news-attractive look and feel. Do not capitalize every word.
The simplest method to arrive at the press release headline is to extract the most important keywords from your press release. Now from these keywords, try to frame a logical and attention-getting statement. Using keywords will give you better visibility in search engines, and it will be simpler for journalists and readers to get the idea of the press release content.
Write the press release body copy. The press release should be written as you want it to appear in a news story.

Start with the date and city in which the press release is originated. The city may be omitted if it will be confusing, for example if the release is written in New York about events in the company’s Chicago division.
The lead, or first sentence, should grab the reader and say concisely what is happening. The next 1-2 sentences then expand upon the lead.
The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of fancy language and jargon.
A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didn’t generate interest.
Deal with actual facts – events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. A simple method for writing an effective press release is to make a list of following things:
Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.

What is the actual news?
Why this is news?
The people, products, items, dates and other things related with the news.
The purpose behind the news.
Your company – the source of this news.
Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
The length of a press release should be no more than three pages. If you are sending a hard copy, text should be double-spaced.
The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist or reporting. Find out what "newsworthy" means to a given market and use it to hook the editor or reporter.
Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section.

The title for this section should be – About XYZ_COMPANY
After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have a professionally written brochures, presentations, business plans, etc. – that introductory text can be put here.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.your_company_website.com. Companies which maintain a separate media page on their websites must point to that URL here. A media page typically has contact information and press kits.
Tie it together. Provide some extra information links that support your press release.
Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.

If you are comfortable with the idea of letting your key people being directly contacted by media, you can provide their contact details on the press release page itself. For example, in case of some innovation, you can provide the contact information of your engineering or research team for the media

does anyone know how to write a press release?

i have just got done writing a book on how to lose up to 36 inch’s in under 2 weeks with a secret bodywrap recipe that i have developed and a detox program that my personal training clients love, does anyone know how to write an effective press release. i would be willing to trade a copy of my book for a great press release.

Contact the editors of various news papers or health magazines by e-mail with short pre review of the topic,with your ph.no.Someone will depute a correspondent to contact you.If there is no responce within a week,check the names and e-mail addresses of health correspondents from the same source and e-mail them.Someone will contact you for sure.If the article has real good matter in it,you will get the break through and leave the rest to them.