To Blog Or Not To Blog: The Ups And Downs Of Blogging

Whenever the subject of the phenomenon called blogging is raised, most people immediately think associated it with an online diary or weblog. The term weblog refers to key words. First is web from the World Wide Web and log, as in keeping a log. Even though it’s not that difficult to pronounce it was eventually still shortened to just “blog”.

From the time that the first ‘blogs’ made its appearance in 1994, the act of recording thoughts and experiences online spread like fire all across the globe. Today, blogging become an Internet sensation.

Actually most people are unaware that there’s much more to blogging than what we usually see online, where individuals simply write down their daily routine in a diary-like way. Blogging is now seen as a viable way to spread information and more and more professionals are getting in on the act to report on areas that interest them. It has now expanded so much that a blog can be made into practically just about anything you want it to be.

However, not everyone is enthusiastically jumping in the blogging bandwagon. There are still those remaining few who are still taking their own sweet time making the decision whether to blog or not to blog. So, what are the reasons why they are not blogging?

There are several reasons but most simply do not realize the huge the benefits of blogging. All they see is the downside like the monetary and time costs involved. Another reason is that they are intimidated with the technical side of blogging.

Also, most articles found on the net only talks about how great blogging is, without telling you why or showing you how. Or we tell you how to get the best results with your blog, but don’t tell you where to start. So here are some basic facts you might be interested in.

If have envisioned your site going from getting 10 hits a month to getting a couple of dozen visitors a day from search engines, well blogging can make that possible if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

Now, if you wish for your visitors to keep coming back to your site over and over again until they finally make a purchase, then you might want to try your hand at a blogging. An informative blog that engages your audience will cut down the sales cycle, plus it also creates a courtship period. Blogs make it possible for your visitors to subscribe to your thoughts, see if they like you and even get to know more about you.

Keep in mind that people usually buy from the people that they like. So if your visitors do not feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe means buy, so keep that in mind. Furthermore, remember that blogs make it easy for you to vibe.

Another benefit you can gain from blogging is that you can create new targeted search engine pages for your site without the need to hand-code a new page, or fire up your HTML editor every time. All you need to do is simply log in to your blog admin panel, type your thoughts, proofread, and press publish. Voila! You have a blog!

Blogging can also help you with free one-way links back to your site that contains your lucrative keywords. So, even if your SEO efforts all went down the drain, or been the unsuspecting victim of an algorithm change, as long as you aren’t banned by a search engine, blogging can help bring you back into top results. Why you ask? Well, it simply because blogs have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous. Blogs are the easiest way to get into a search engine and stay in.

Downside to blogging number 2. Blogging can be hard and expensive. This may be true enough, particularly if you’re busy, or have a medium sized to large business. In which you may have to hire one of the few consultants that works on these types of issues. Unfortunately, it means expenses.

But there is a way you can get away with that, if you’re a small business owner or a home-based business with an online element then you can get away with firing up a free blog. All you have to pay for is the very affordable custom template if you can’t install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you’ll have to do is log in and blog.

Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Another reason why people do not have blogs is because they are under the impression that it will not work unless they are a competent writer. This is a fallacy. With blogging you can easily get away with just a few simple paragraphs. There is no need for you to write in professional manner or use industry jargon. By nature, blogging is done in a casual, conversational tone. Otherwise, it loses its spontaneity that is its trademark.

Moreover your blog posts do not have to be long article-type entries like either. Keep in mind that some of the articles you often find in a blog are done by an avid writer. Your audience will be thrilled with a few paragraphs every day, as long as they’re informative, consistent and understandable.

So why not take that plunge? Start blogging today and see for yourself. As for those who tried just once and immediately gave up, give it another shot. Remember that the positive out weighs the negative. Think of all the good things you’re missing. Start blogging now!

Danny Wirken
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